Privacy policy

This privacy policy provides information on the processing of personal data in connection with our website keenonsports.ch and our other online services.

For individual or additional offers and services, there may exist special, supplementary or further privacy policies as well as other legal documents, such as general terms and conditions (GTC), terms of use or conditions of participation.

Our online offer is subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The EU recognises that Swiss data protection law ensures adequate data protection.

1. Contacts

Responsibility for the online offer:

KEEN on Sports GmbH
Buochserstrasse 44
6370 Stans | Switzerland
info@keenonsports.ch

2. Processing of personal data

2.1 Terms

Personal data is any information relating to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, acquisition, collection, deletion, storage, modification, destruction and use of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, such as in particular the Federal Data Protection Act (FADP) and the Ordinance to the Federal Data Protection Act (FDPA).

We process – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:

  • Art. 6 Abs. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject as well as for the implementation of pre-contractual measures.
  • Art. 6 Abs. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights and interests of the data subject are overridden. Legitimate interests are, in particular, our interest in being able to provide our online offer permanently, in a user-friendly, secure and reliable manner, as well as to be able to advertise for it as required, information security as well as protection against misuse and unauthorised use, the enforcement of our own legal claims and compliance with Swiss law.
  • Art. 6 Abs. 1 lit. c GDPR for the necessary processing of personal data to comply with a legal obligation to which we are subject under any applicable law of Member States in the European Economic Area (EEA).
  • Art. 6 Abs. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
  • Art. 6 Abs. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 Abs. 1 lit. d GDPR for the necessary processing of personal data to protect vital interests of the data subject or another natural person.

2.3 Art Type, scope and purpose

We process the personal data that is required to provide our online service in a permanent, user-friendly, secure and reliable manner. Such personal data can fall into the categories of inventory data and contact data, content data, meta data or marginal data as well as usage data, location data, contract data and payment data.

We process personal data for the duration that is required for the respective purpose(s) or by law. Personal data whose processing is no longer required is anonymised or deleted.

Wir bearbeiten Personendaten grundsätzlich As a matter of principle, we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example for the performance of a contract with the data subject and for corresponding pre-contractual measures, in order to protect our predominantly legitimate interests, because the processing is evident from the circumstances or after prior information.

In this context, we process in particular information that a data subject voluntarily and himself or herself provides to us when contacting us – for example, by letter, email, contact form, social media or telephone – or when registering for a user account. We may store such information, for example, in an address book or with comparable tools. If you transmit personal data to us via third parties, you are obliged to guarantee data protection towards such third parties and to ensure the accuracy of such personal data

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of providing our online services, if and to the extent that such processing is permitted for legal reasons.

Personal data from applications are only processed insofar as they are required for the assessment of suitability for an employment relationship or for the subsequent implementation of an employment contract. The personal data required for the application procedure is derived from the information requested or provided, for example in the context of a job description. Applicants have the option of voluntarily providing further information for their respective applications.

2.4 Processing of personal data by third parties, also abroad

We may have personal data processed by third parties, such as order processors in particular, or process it jointly with third parties or with the help of third parties, or transmit it to third parties. Such third parties are in particular providers whose services we use. We also ensure appropriate data protection for such third parties.

Such third parties are generally located in Switzerland as well as in the European Economic Area (EEA) including the European Union (EU) and the Principality of Liechtenstein. Such third parties are generally located in Switzerland as well as in the European Economic Area (EEA) including the European Union (EU) and the Principality of Liechtenstein. However, such third parties may also be located in other states on earth and elsewhere in the universe, provided that their data protection law ensures adequate data protection in the opinion of the Federal Data Protection and Information Commissioner (FDPIC) and – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – in the opinion of the European Commission, or if adequate data protection is ensured for other reasons, such as through a corresponding contractual agreement, in particular on the basis of standard contractual clauses, or through a corresponding certification. For third parties in the United States of America (USA), certification in accordance with the Privacy Shield can ensure adequate data protection. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the requirements under data protection law, such as the explicit consent of the data subject, are met. Einschätzung des Eidgenössischen Datenschutz- und Öffentlichkeitsbeauftragten (EDÖB) und – sofern und soweit die Datenschutz-Grundverordnung (DSGVO) anwendbar ist – nach Einschätzung der Europäischen Kommission – einen angemessenen Datenschutz gewährleistet, oder wenn aus anderen Gründen, wie beispielsweise durch eine entsprechende vertragliche Vereinbarung, insbesondere auf Grundlage von Standardvertragsklauseln, oder durch eine entsprechende Zertifizierung, ein angemessener Datenschutz gewährleistet ist. Bei Dritten in den Vereinigten Staaten von Amerika (USA) kann die Zertifizierung gemäss dem Privacy Shield einen angemessenen Datenschutz gewährleisten. Ausnahmsweise kann sich ein solcher Dritter in einem Land ohne angemessenen Datenschutz befinden, sofern dafür die datenschutzrechtlichen Voraussetzungen wie beispielsweise die ausdrückliche Einwilligung der betroffenen Person erfüllt werden.

3. Rights of persons concerned

Data subjects whose personal data we process have the rights under Swiss data protection law. These include the right to information as well as the right to correction, deletion or blocking of the personal data processed.

Data subjects whose personal data we process may – if and to the extent that the General Data Protection Regulation (GDPR) applies – request confirmation free of charge as to whether we are processing their personal data and, if so, request information about the processing of their personal data, have the processing of their personal data restricted, exercise their right to data portability and have their personal data corrected, deleted (“right to be forgotten”), blocked or completed.

Data subjects whose personal data we process may – if and insofar as the GDPR applies – revoke consent given at any time with effect for the future and object to the processing of their personal data at any time.

Data subjects whose personal data we process have a right of appeal to a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

4. Data security

We take appropriate and suitable technical and organisational measures to ensure data protection and data security in particular. However, despite such measures, the processing of personal data on the Internet can always have security gaps. We can therefore not guarantee absolute data security.

Access to our online offer takes place via transport encryption (SSL / TLS with HTTPS).

Access to our online offer is – as is basically any use of the Internet – subject to mass surveillance and other monitoring by security authorities in Switzerland, the European Union (EU), the United States of America (USA) and other countries, without any reason or suspicion. We cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities.

5. Use of the website

5.1 Cookies

We may use cookies for our website. Cookies – also from third parties whose services we use (third party cookies) – are data in textform that are stored in your browser. Cookies cannot run programs or transmit malware such as Trojans and viruses.

Cookies can be stored temporarily in your browser as “session cookies” when you visit our website or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when you close your browser. Permanent cookies make it possible in particular to recognise your browser the next time you visit our website and thus, for example, to measure the reach of our website. Permanent cookies however can also be used for online marketing, for example.

You can deactivate or delete cookies in full or in part in your browser settings at any time. Without cookies, our online offer may no longer be fully available. We request your consent for the use of cookies – if and to the extent necessary.

In the case of cookies used for performance and reach measurement or for advertising, a general objection (“opt-out”) is possible for many services via the Network Advertising Initiative (NAI), YourAdChoices(Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

5.2 Server log files

We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).

We store such information, which may also constitute personal data, in server log files. The information is necessary to provide our online offer permanently, user-friendly and reliably and to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.

5.3 Tracking pixel

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels – including those from third parties whose services we use – are small images that are retrieved when you visit our website. Tracking pixels can be used to collect the same information as server log files.

6. Third party services

We may use third party services to provide our online offering in a durable, user-friendly, secure and reliable manner. Solche Dienste dienen auch dazu, Inhalte in unser Online-Angebot einbetten zu können. Such services – for example, hosting and storage services, video services and payment services – require your Internet Protocol (IP) address, as such services cannot otherwise transmit the corresponding content. Such services may be located outside Switzerland as well as the European Economic Area (EEA) including the European Union (EU) and the Principality of Liechtenstein, provided that adequate data protection is guaranteed.

For their own security-related, statistical and technical purposes, third parties whose services we use may also process data in connection with our online offer as well as from other sources in aggregated, anonymised or pseudonymised form – including cookies, log files and counting pixels. Such data will not be used to directly target data subjects in connection with our online offer.

6.1 Font types

We use Google Fonts to embed selected fonts on our website. No cookies are used in the process. This is a service of the American Google LLC, which is offered independently of other Google services. For users in the European Economic Area (EEA) and in Switzerland, the Irish company Google Ireland Limited is responsible. Further information on the nature, scope and purpose of data processing can be found in the Privacy and Security Policy and in Google’s privacy policy.

6.2 Success and reach measurement

We use Google Analytics to analyse how our website is used, including, for example, measuring the reach of our website and the success of third-party links to our website. This is a service of the American Google LLC. For users in the European Economic Area (EEA) and in Switzerland, the Irish company Google Ireland Limited is responsible.

Google also tries to record individual visitors to our website if they use different browsers or devices (cross-device tracking). Cookies are also used for this purpose. Google Analytics requires your Internet Protocol (IP) address, however this is not merged with other Google data.

In any case, we have your Internet Protocol (IP) address anonymised before analysis by Google. As a result, your full IP address is generally not transmitted to Google in the USA.

Further information on the nature, scope and purpose of data processing can be found in Google’s privacy and security policy and data protection statement in each case, in the guide to data protection in Google products (including Google Analytics), in the information on how Google uses data from websites on which Google services are used and in the information on cookies at Google. In addition, it is possible to use the “Browser Add-on to deactivate Google Analytics” and to object to personalised advertising. Grundsätzen für Datenschutz und Sicherheit und in der Datenschutzerklärung jeweils von Google, im Leitfaden zum Datenschutz in Google-Produkten (einschliesslich Google Analytics), in den Informationen, wie Google Daten von Websites verwendet, auf denen Google-Dienste genutzt werden und in den Informationen über Cookies bei Google. Ausserdem besteht die Möglichkeit, das «Browser Add-on zur Deaktivierung von Google Analytics» zu verwenden sowie Widerspruch gegen personalisierte Werbung zu erheben.

We use the Google Tag Manager to integrate and manage services for analytics or advertising from Google as well as from third parties on our website. This is a service of the American Google LLC. For users in the European Economic Area (EEA) and in Switzerland, the Irish company Google Ireland Limited is responsible. No cookies are used, but cookies may be used as part of the services integrated and managed with them. We provide information about the processing of personal data by such services in this privacy policy.

7. Final provisions

We can adapt and supplement this data protection declaration at any time. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the respective current data protection declaration on our website.